Innovation Center for U.S. Dairy

The Innovation Center for U.S. Dairy needed an identity that could carry credibility across the entire dairy value chain — farmers, processors, retailers, policymakers — while signaling a genuine sustainability commitment to the public. The identity system extended into national advertising, including a placement in The Economist.

My role: Identity design, brand system, advertising design.

AD CAMPAIGN ASSETS

Ad that ran on the Economist

Ad that ran on USA Today

Additional campaign assets