The North Face

The North Face needed to spotlight its sustainability programs in a way people would actually want to pick up and keep — not another pamphlet headed for the recycling bin. We reimagined the format as a large fold-out poster: something structural and collectible, where the physical act of unfolding reveals each initiative in sequence.

My role: Art direction, design, and print production.

↓ The poster, with The North Face’s tagline

↓ The other side of the poster held information and images on all of the Northface’s sustainability and social good work to date.

↓ The poster was folded and handed out in flag ship stores.